Dub’s Drive-In Restaurant – A Frostline and American Success Story
*A guest blog by Phil Schmidt, president, Floyd B. Case, Inc.
Opened in 1951 by its namesake “Dub Lewis”, Dub’s Drive-In has been a favorite stop for the people of Sandpoint, Idaho ever since. In 1987, Marty Mires purchased the restaurant after moving to Sandpoint from Florida. Marty’s father had retired in Sandpoint so Marty chose to follow him and was looking for something new to do.
Dub’s Drive-In is located across the street from Dub’s Field where spring and summer baseball and softball are played. Many of the teams are sponsored by the eatery and they have employed high school students for so long that former employees children now work there. When Sandpoint locals are giving directions to visitors they always refer to Dub’s as a focal point – “take a right at Dub’s” or “it’s just past Dub’s on the left”.
Famous for their soft serve ice cream, they serve up giant cones, sundaes, shakes, dipped cones with sprinkles and more. In the early days, they used so much dairy mix that the local dairy had to deliver soft serve mix to them every day. Even then, they ended up giving Marty a key to the plant so he could go and pick up more mix during evenings and weekends. Business was good but managing the high volume of dairy mix with their limited storage was a real problem.
Then, sometime around 2005, an insightful sales person (some think it was our own Floyd B. Case) brought Marty a sample of Frostline® soft serve mix. Marty and the entire Dub’s team were skeptical at best. A dry mix? Lactose-free? But they tried it and found it was not only a wonderfully delicious product but it also helped them in so many ways:
- No more daily deliveries and weekend stops to the dairy. Frostline didn’t need refrigeration.
- Now they could offer flavors besides Vanilla and Chocolate with the flavor packets that were available with Frostline products.
- They only had to clean their machines once a week instead of everyday. What a huge deal!
- Frostline lowered their food cost by almost half.
After extensive testing the decision was made, they switched to Frostline and never looked back. Now their store proudly promotes “lactose-free” soft serve and their customers are still coming in droves. The flavor packets help provide new, fun options that are great for seasonal promotions. The dairy was very sad about losing such a great customer but everyone else was thrilled! Now, Dub’s employees tell stories about how many buckets of Frostline they had to mix over the weekend (they have at least 6 buckets of vanilla and four buckets of chocolate pre-mixed and ready to go at all times). They have won awards for “best ice cream in the city”, many times, and are still the place to hang out for the local kids.
Today Dub’s, under Marty’s guiding hand, has grown and added more inside space for their customers. Marty’s brother Joe opened “Serve-A-Burger” across town and uses nothing but Frostline as well. Although the car hops are gone, the wonderful sound of happy families enjoying an evening dessert after a ball game is still the norm at Dub’s.
It’s hard not to be proud to be a part of such a wonderful and important institution like Dub’s and to know that we have helped them to succeed. If you’re ever in northern Idaho, you must stop in for a giant cone and to say “hi” to Marty and his team.
Dub’s Drive-In, 703 Hwy 2, Sandpoint, ID 83864
Guest Blogger: Phil Schmidt, president
Floyd B, Case, Inc.
1050 SW Stephenson St
Portland, OR 97219
503-476-4404 or firstname.lastname@example.org