Breakfast Gets Cool

Consumer demand for breakfast all day is at an all-time high.

McDonald’s started the era of all-day breakfast in October, after receiving tens of thousands of demands for all-day breakfast on social media[1]. Three months later McDonald’s still says all-day breakfast is the number one request they get from customers, so it’s not going away anytime soon[2].

Other brands are showing signs of innovation in their breakfast offerings too, like Taco Bell’s Waffle Taco or Sonic’s French Toaster. Whether or not businesses see a complete overhaul of their breakfast daypart in the future, many are finding a way to capitalize on some aspect of the trend.

According to the National Restaurant Association’s (NRA) 2015 Restaurant Industry Forecast, seven out of ten consumers say they want restaurants to serve breakfast throughout the day. Millennials are more interested in breakfast for dinner than any other age group before them[3].

Have you thought about bringing breakfast flavors to your shop? You can transform Frostline® vanilla and chocolate soft serve into trendy new breakfast creations with one or two on-hand ingredients. Offer maple bacon syrup soft serve, coffee flavors, or waffle cones to take advantage of the fad, and turn your operation into a delicious dessert destination.

For breakfast inspired recipes and more, check out our recipe sheet!

 

[1] http://time.com/money/4062667/mcdonalds-all-day-breakfast/

[2] http://www.eater.com/2015/10/16/9553041/mcdonalds-all-day-breakfast-disaster-franchisees-upset

[3] https://www.qsrmagazine.com/exclusives/dawn-daylong-breakfast

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