Putting the “Mint” in Merriment

Frostline Peppermint Flavor Packet

44% of adult consumers find mint flavors and/or ingredients extremely appealing for the upcoming winter season.*

It’s the most wonderful time of the year, and even some flavor trends extend well beyond it. Take, for instance, the popularity of peppermint, which has long been associated with, and often peaks during, the holiday season but is now becoming a perennially favorite flavor.

Compared to pumpkin spice, which kicks off autumn before Labor Day, but generally falls off once the New Year rolls around, peppermint has a lingering effect on consumer cravings.  According to the recent Flavor Consumer Trend Report by Chicago-based Technomic Inc., flavors previously linked to the holidays – namely, peppermint and cinnamon — are starting to stay on the menu in independent and fine dining chains.  In another recently-released study, Technomic found that the use of mint in non-alcoholic beverages jumped 30.4 percent and that the use of add-ins has risen 6.7 percent over the last two years.

The type and use of mint beverages has evolved with and through the seasons as well. In its Seasons Eatings Report for winter 2016, Technomic trend spotters project that in the run-up to the New Year and through the winter, specific mint flavor profiles like peppermint and spearmint will be in demand.

Already, the marketplace reflects the refresh, so to speak, of minty flavor profiles. An early glimpse at holiday beverage menus shows a move toward more festive green and minty drinks. Meanwhile, in the dessert and ice cream category, Mintel Group Ltd. reports that at least 16 new products featuring peppermint have been launched in the U.S. marketplace, including unique items like Cado Organic Mint Chocolate Chip Avocado Frozen Desserts as well as a new take on a classic, the Good Humor Girl Scouts Thin Mints Frozen Chocolate Mint Dessert Bar.

As operators meet their customers’ penchant for mint flavors, KPFG’s own trend spotters and product development experts have been ahead of the curve. The company’s new peppermint flavor packet is a relevant and easy addition to soft serve mixes, used during and beyond the holiday season. Simply blended with Frostline vanilla soft serve, the peppermint flavor packet allows operators to offer a mint variety of soft serve for a limited time.

With only weeks away, now is the time to add the refreshing taste of peppermint to your menu. Please visit Frostline’s website, www.frostlinefrozentreats.com, to find your nearest broker or fill out the contact form.

Peppermint Soft Serve

Whether for a candy cane-blended treat, a cone that evokes the spirit of the season or, later in the year, a refreshing alternative to everyday flavors, the addition of mint can lend some cheer to favorite cold desserts. ‘Tis the season – make that the year – to be jolly about mixing up menu offerings.

*Source: Season’s Eatings Report: Winter 2016, Technomic Inc.

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