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Manufacturer, broker and distributor sales reps are most successful when they bring the operator solutions. Today’s environment requires more than a good price, we need to provide menu applications that are on trend and a consulting sales approach with the end result of bringing more customers through our customers’ doors.

Paying attention to food and beverage trends is important to foodservice professionals. If trends aren’t monitored, menus turn stale resulting in decreased new and return customer traffic. With the world paying closer attention to eating healthier, it seems conceivable that menu options should be mindful of this evolution. Ten years ago, consumers were used to seeing milkshakes on beverage menus. Today, menus are beginning to offer healthier alternatives for consumers’ steering away… Read More